Allure Tells White Woman They Too Can Have an Afro in Hairstyle Tutorial

In the latest cultural appropriation stunt, Allure Magazine featured a white woman with straight hair to demonstrate an Afro hair style tutorial.

The tutorial is a part of the magazine’s “Retro Modern” 70s-inspired styles feature. It comes as no surprise that the feature includes no Black women. The article also fails to mention the politics surrounding Afros and their emergence during the Black power movement as a symbol of Black pride.

Rightfully, people are fed up with the beauty and fashion world's constant appropriation of Black culture.

Peak caucasity in allure magazine y'all pic.twitter.com/IrptY9nbuP

— BLACK (@isthecolor) August 3, 2015

Everybody want their hair styled...but don't nobody wanna be profiled @Allure_magazine pic.twitter.com/4P22d4UIn6

— Erika Totten (@2LiveUnchained) August 2, 2015

NOOOOOOOOOOOOOOOO. We are #people, not #costumes. Not #fashion statements. Not #trends. Not #jokes. Not #pets. I thought #Afros were #dirty NSFW #ugly smelled bad #controversial #inappropriate a #distraction #attentionseeking TOO BLACK. Man, I'm so sick of this mess- I promise. Either #love us [not what we create] or you leave us alone ✌️ P.S. THAT'S A #TWISTOUT, GIRL. #BLACKGIRLMAGIC #Repost @lovelythemis with @repostapp. ・・・ I knew this would happen but I'm surprised at how fast it happened. We are really the trendsetters. They admire us but we never get credit. #afro #kinkycurly #naturalhair #naturalbeaty #kinky #allure

A photo posted by Rebrand Chicago (@rebrandchicago) on Aug 2, 2015 at 8:10pm PDT

Shout out to @Allure for their tutorial on #CulturalAppropriation (i.e. teaching white girls how they too can make their hair into an afro). Here's to the authentic Afro ✊🏾👊🏾 To quote the incomparable @amandlastenberg, "Don't Cash Crop on My Cornrows" #TeamNatural #Afro #RockRoughAndStuff #NappturallyBeautiful #Beautiful #Natural. #Wellesley #AmandlaStenberg #Allure #AllureMagazine

A photo posted by Tayo (pronounced Ty-yo) (@tytaytai) on Aug 2, 2015 at 9:55pm PDT

When will they learn? 

Photo: Augusta Falletta/BuzzFeed