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Centric to Focus on Black Women Viewers

 photo Centric_logo.jpg
Yesterday, Centric, BET's spinoff cable channel, rolled out a Fall schedule as well as its new programming focus. The channel will now cater to the interests of Black women.




“At more than 10 million strong, and in control of 20 billion dollars in buying power, the African American woman is an increasingly powerful, yet often overlooked consumer. No other network has embraced her with content designed specifically for her – until now,” said Louis Carr, BET Networks President of Broadcast and Media Sales. “Centric is the first network to deliver the programming that celebrates, inspires and addresses her unique perspective.”

Centric will be the new home of "Single Ladies" and "The Queen Latifah Show" will begin airing in primetime. Both shows are produced by Latifah's Flavor Unit Entertainment.

Here's the complete list of shows the network unveiled via press release:
 NEW PROGRAMMING ON CENTRIC:

• SINGLE LADIES: SEASON 4 – This modern, romantic comedy series is set in the world of Atlanta fashion, music, and celebrity where friends share differing views on love, sex and relationships.

RETURNING PROGRAMMING ON CENTRIC:

• BEING – “Being” is a documentary series highlighting music and entertainment's most dynamic figures – and a place where the stars tell their own stories, in their own words. Featuring never before seen photos, videos, and revealing interviews, “Being” delivers a compelling inside look at the inspiring lives of the biggest names in music, media and more.

• ACCORDING TO HIM & HER – “According to Him & Her” approaches timely topics involving relationships, friendships, dating and sex in a “he said, she said” battle of the sexes. Every week an onslaught of comedians, relationship experts and surprise celebrities will engage in a series of questions resulting in a no-holds-barred banter giving audiences the opportunity to finally see how the other sex thinks from a comedic perspective.

RETURNING MEGA-SPECIALS ON CENTRIC:

• SOUL TRAIN AWARDS – The Hippest Trip In America keeps grooving forward. The iconic brand that defined a generation returns for 2014 with its signature awards show. Featuring never before-seen musical collaborations and powerful tributes from world-class performers, the Soul Train Awards brings you the most revered and promising voices in soul and R&B.  The Soul Train Awards is simulcast on Centric and BET.

• CENTRIC COMEDY ALL-STARS – Bill Bellamy will host the third annual comedy event, honoring an industry icon. Some of the top names in comedy, plus the hottest comedians on the rise will make appearances during the show that is sure to keep you laughing.

Can't say that this is surprising. Black women have long been a dependable viewing demographic and television execs know that fact. We practically saved Oprah's network, and perhaps we'll do the same for Centric.

Source: Shadow and Act

Kimberly Foster is the founder and editor of For Harriet. Email or

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